Marlin Communications specialise in serving the Australian for-purpose, charities and causal sector with a range of creative services that are focussed on encouraging ordinary people to act. In effect, we are an advertising agency with heart and soul that only works with organisations that are dedicated to doing good.
“We view this as an action we can take today.”
Type of certification
How long have you been certified carbon neutral?
Since December 2020.
Why did you choose to go carbon neutral?
We believe that climate change is the defining issue not of our time, but all time. It is the single greatest challenge of an entire generation, and in the face of all that we currently know, to not do anything is tantamount to complicity and negligence. This is the overriding reason we have chosen to become carbon neutral—we view this as an action we can take today.
What are the anticipated benefits of your carbon neutral certification?
There are no 'benefits’ to being certified carbon neutral. It is a cost that our business is very proud to bear. Becoming carbon neutral is simply and categorically the right thing to do. Our staff, clients and the community we live in expect us to do this.
What offset projects do you support?
A cleaner cookstoves project in Rwanda.
How can the community support you?
By making a commitment to become carbon neutral; not by 2050, not by 2030—but now. Today.
What else are you doing to reduce emissions?
This is the very first year of being certified—and forms a ‘base year’. Unsurprisingly, for a business like ours, the biggest area of emissions was in our energy use. In addition to the solar panels on our roof, we are buying all our other needs from PowerShop. Ongoing staff engagement and awareness programmes are also planned.
What has been the impact of your action?
My plan is to become carbon positive in the years ahead—increase the rate of CO2 reduction year on year by 20% (more than double the generally agreed 8% target that’s required this decade).
What advice would you give to a business considering certification?
I cannot recommend the action of committing to become certified Carbon neutral highly enough. If you wish to be around for a long time, which every business should be thinking of, then it is incumbent on your planning to factor in climate change and all the risks it presents.