Fuller Brand Communication
Fuller is a leading independent brand communication agency, that provides an integrated mix of strategy, branding, creative design, communications, public relations, web development, digital marketing, advertising and video/photographic content creation – a one-stop communications service for our many corporate, government and SME clients.
Established in 1993, we have responded dynamically to changes in the way businesses and consumers access information. In particular, we have been at the forefront of applying digital technology and new forms of media to B2B and B2C communication.
We employ 27 staff and are proud to be headquartered in Adelaide, a small, liveable, creative city that is rapidly developing a global reputation for IT and cyber innovation, defence and space research as well as wine, food and the arts.
“Carbon neutral certification has given us an added level of ethical authenticity as we expand our services to companies working in renewables, environmental protection and carbon reduction.”
Type of certification
How long have you been certified carbon neutral?
Since December 2020.
Why did you choose to go carbon neutral?
Fuller is a family company – not just family owned and managed but also an employer of more than 20 families. This gives us a heightened sense of responsibility to contribute to a society that we are proud to hand on to our children and grandchildren.
As part of this global thinking, management and staff jointly decided five years ago to develop a sustainability action plan that would make a measurable difference to the environment.
Initially we focused on recycling to reduce paper and plastic waste, introduced glass water bottles for staff and clients to cut plastic water bottles to zero, started green waste composting and introduced garden water and energy efficiency technologies.
Measuring our carbon footprint and then committing to the process of carbon neutral certification provided us with tangible goals and processes to help us achieve an even more sustainable business.
What are the anticipated benefits of your carbon neutral certification?
Team culture is very important to us and we’re delighted that our sustainability plan has been energetically embraced by staff and created a strong sense of purpose and pride. This has also led to active choices about the types of clients we want to work with. Building on a long history of providing professional services to not for profits and ethical organisations, carbon neutral certification has given us an added level of ethical authenticity as we expand our services to companies working in renewables, environmental protection and carbon reduction.
What offset projects do you support?
We have chosen to invest locally in a conservation project at Coorong, South Australia, combined with a wind farm project in Taiwan.
Why did you choose these projects?
Philosophically we wanted to contribute our carbon offset payments to local programs wherever possible. The conservation project protects one of the last pockets of remnant native bush and wetlands in the region between the Coorong National Park and Lake Albert in South Australia. The project brings together non-Indigenous and Indigenous Australians by promoting land conservation, using methods that have been employed by traditional custodians, the Ngarrindjeri people, for millennia. We are excited about the opportunities this provides for our staff who will get involved in tree planting and learning about indigenous culture during 2021.
The wind farm project harnesses the power of prevailing coastal winds to generate clean energy to power Taiwanese homes, while helping to expand Taiwan’s renewable energy industry. The project owner is helping boost sustainable development through a number of local initiatives, such as guided wind farm tours that raise awareness about climate change and pollution, supporting the elderly and a scholarship program.
How can the community support you?
We hope that the leadership we show in becoming carbon neutral will open up positive discussions with our clients and in a small but tangible way, contribute to a carbon neutral world by 2050. We will be communicating the good work of the conservation project to our clients and informing the broader community of the importance of reducing carbon emissions.
What else are you doing to reduce emissions?
As part of our sustainability plan we have now set targets for the transition to 100% renewable energy in 2021 – either through the installation of solar panels on our premises or purchasing green energy. We have also embarked on the gradual replacement of diesel and petrol fleet vehicles with electric cars. The company’s first electric car has been ordered and is expected to arrive in early 2021.
What has been the impact of your action?
Our recycling and waste reduction strategies have already reduced the use of takeaway coffee cups and plastic water bottles to zero and our energy efficient lighting has significantly reduced power consumption.
What advice would you give to a business considering certification?
Developing and maintaining an environmentally sustainable, low carbon business is no longer a choice – we see it as an obligation that we have as employers in the same way that we are required to create a workplace that is safe, healthy and inclusive. This is especially the case with Fuller, as we need to have a deeper understanding of the issues if we are to support businesses to engage with their customers in this new economic and social order. By sharing our sustainability plan with staff and clients and engaging them in the process of developing carbon reduction strategies we have provided a positive new cultural impetus which we feel confident will be rewarded in staff and client loyalty.
There is also a bottom-line benefit in reduced energy, fuel and waste management costs. The process of certification required some historical administrative research to establish a baseline, but was certainly made much easier by using a registered consultant. We expect our registered consultant will continue to advise us about our annual reporting obligations and also help us educate staff.