Potentum Partners

Potentum Partners is a private equity asset manager based in Melbourne, Australia and New York, United States.

Potentum Partners seeks to provide a different path to private equity markets for institutional investors and high net worth family offices seeking institutional quality access.

The business was formed in 2019 by senior members of the private equity team at Future Fund, Australia’s sovereign wealth fund.

“Becoming a member of the Climate Active community solidifies our ongoing commitment to being a responsible investor and business.”

Type of certification


How long have you been certified carbon neutral?

Since November 2020.

Why did you choose to go carbon neutral?

Being a responsible investor and organisation is both important to us and important to our clients. 

Having become a signatory of the United Nations-supported Principles for Responsible Investment (PRI), it seemed like a natural step to apply those principals to our own organisation.  Becoming a member of the Climate Active community solidifies our ongoing commitment to being a responsible investor and business.   

What are the anticipated benefits of your carbon neutral certification?

While we were already taking steps to minimise our carbon footprint, the framework involved helps us to measure our progress and highlights areas where we can do better.  Many of those areas will also help us minimise expense in our business. 

We were already driving ESG through our investment process, asking other organisations to demonstrate their commitment to sustainable principles.  It’s only right then, that we do the same with our own organisation.    

What offset projects do you support?

An Aboriginal Carbon Foundation project in the Tiwi Islands, Northern Territory, Australia and a grid interactive solar photovoltaic power project in India.

Why did you choose these projects?

We wanted to support projects both domestic and abroad that provided co-benefits to the local communities they engage.

For the Tiwi Islands project, the savanna burning for greenhouse gas abatement recognises the importance of aboriginal traditional ecological knowledge for fire management and biodiversity prosperity but also creates meaningful employment for the Tiwi people, aligning with the interests and values of Traditional Owners.

The solar project in India is estimated to reduce or remove 41,034 tonnes of greenhouse gas emissions annually. Not only does it provide a cleaner environment but also brings about economic opportunity for the local community through employment, improved living standards and confidence of greater electricity supply for new business growth.

What else are you doing to reduce emissions?

Becoming a member of Climate Active helps to formalise practices we were already naturally following, however it gave us an opportunity to recognise what we have been doing well and look at areas where we could improve.

Potentum has employed flexi-work and work from home arrangements since we started the business and those have significantly reduced our emissions related to staff travel.  During COVID-19 lockdown we have experienced success with the extending those policies and will continue to support flexibility.  We have also found some success in replacing business travel with technology and will attempt to continue to do the same, once we are all on the other side of this pandemic.

We will continue to optimise technology to communicate and record keep, thus minimising printing and paper waste.  

Another area we will look at to reduce our emissions is the location of our pending office move. We will take into consideration public transport connections for both staff and clients, reducing any reliance on private transport as well as using energy efficient appliances for the fit out.  We will favour energy efficient buildings in our search.

What advice would you give to a business considering certification?

Do it! Engage with a recognised specialist that can take you through the process and help accurately identify your carbon footprint and provide consultation from start to end of the certification. As a first timer, you will come across plenty of questions and having access to an external consultant to guide you, gives assurance in the quality of your submission. They can also provide insights into carbon credit project options that best align with your ESG objectives.

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